The Coca-Cola Company, NDTV Partner to Promote Healthy Schools in India through Landmark WASH Campaign

The Coca-Cola Company in India and prominent Indian news network NDTV have created the Support My School Campaign, a partnership to bring water, sanitation and hygiene (WASH) to schools throughout India.  The campaign will support projects in at least 100 schools and will benefit 50,000 students.  UN-HABITAT, the Charities Aid Foundation (CAF) India and Sulabh International will serve as learning and implementation partners for the campaign and the Pearson Foundation will support libraries and teacher training in participating schools. 

The campaign will include water access, gender-specific sanitation facilities, rainwater harvesting, environmental improvements and sports facilities as well as library construction funded by the Pearson Foundation.

India is off track to meet the Millennium Development Goal (MDG) for sanitation and according to Bloomberg, 75% of India’s surface water is contaminated by human and agricultural waste. Diarrhea remains the second leading cause of death for children under five and less than 50% of rural schools have separate sanitation facilities for girls.

Internationally renowned cricket legend Sachin Tendulkar will be a Campaign Ambassador and movie star Jackie Chan has publicly endorsed the campaign.

To learn more about the Support My School Campaign, watch the video above or visit the Support My School website.