GWC and its members The Coca-Cola Company and Proctor & Gamble teamed with the WASH Advocacy Initiative to draw attention to the issue of women and water at the Clinton Global Initiative (CGI). The group developed a hopeful short film that depicts the importance of safe water, sanitation and hygiene to women, girls and their communities. The film, It’s All in the Water, was produced with generous financial support from The Coca-Cola Company and the creative talents of advertising giant Ogilvy and Mather. It was previewed September 20th for a high level audience at a special CGI topic dinner hosted by Proctor & Gamble.
The film is the first piece to be developed in support of the Women for Water campaign being developed by GWC and the WASH Advocacy Initiative that will launch in early 2012. Women’s leadership around the world will play a key role in the coming years to solve global water and sanitation challenges. This decade-long, global campaign aims to inspire a movement to increase awareness of and investments in water, sanitation and hygiene (WASH) for communities in need.
The film launch is another step in a series of GWC member investments in women and girls. In March 2011, GWC member The Coca-Cola Company pledged $6 million to water and sanitation partnerships aimed in part at improving the lives of an estimated 250,000 women and girls on the African continent. To support increased attendance of girls in school, GWC recently helped launch Support My School, a Coca-Cola and NDTV initiative aimed at improving WASH and other facilities in schools across India. GWC has also invested in school WASH programs in Africa and Central and Latin America.
The Women for Water campaign will officially launch in March 2012. To sign up for more information, click here.