It’s All in the Water – Check Out New Video Highlighting Importance of Safe Water

GWC and its members The Coca-Cola Company and Proctor & Gamble teamed with the WASH Advocacy Initiative to draw attention to the issue of women and water at the Clinton Global Initiative (CGI).  The group developed a hopeful short film that depicts the importance of safe water, sanitation and hygiene to women, girls and their communities.  The film, It’s All in the Water, was produced with generous financial support from The Coca-Cola Company and the creative talents of advertising giant Ogilvy and Mather.  It was previewed September 20th for a high level audience at a special CGI topic dinner hosted by Proctor & Gamble.

The film is the first piece to be developed in support of the Women for Water campaign being developed by GWC and the WASH Advocacy Initiative that will launch in early 2012.  Women’s leadership around the world will play a key role in the coming years to solve global water and sanitation challenges.  This decade-long, global campaign aims to inspire a movement to increase awareness of and investments in water, sanitation and hygiene (WASH) for communities in need.

The film launch is another step in a series of GWC member investments in women and girls.  In March 2011, GWC member The Coca-Cola Company pledged $6 million to water and sanitation partnerships aimed in part at improving the lives of an estimated 250,000 women and girls on the African continent.  To support increased attendance of girls in school, GWC recently helped launch Support My School, a Coca-Cola and NDTV initiative aimed at improving WASH and other facilities in schools across India.  GWC has also invested in school WASH programs in Africa and Central and Latin America.

The Women for Water campaign will officially launch in March 2012.  To sign up for more information, click here.

GWC, WASH Advocacy Initiative Convene Webinar on Post Implementation Monitoring

Last week GWC and the WASH Advocacy Initiative convened a webinar that brought together a broad spectrum of stakeholders interested in the water, sanitation and hygiene (WASH) sector to discuss options for post implementation monitoring.  This event was aligned with the WASH Sustainability Charter and focused on providing attendees with several concrete and practical tools that can be used to monitor programs after implementation, including collaborative monitoring, circuit riding and remote monitoring. 

Each of the speakers gave their perspective on post implementation monitoring during the hour-long webinar.  The entire webinar can be viewed in the player at the bottom of the post.  The individual speakers begin at the timestamp after their affiliation.

  • Jae So, Manager of the World Bank’s Water and Sanitation Program (1:55), gave an overview of monitoring and discussed why it is so important for long-term program effectiveness.
  • Erick Toledo, Program Director at Millennium Water Alliance (12:55), outlined the circuit rider program that has been put in place in Central America.
  • Marla Smith-Nislon, Executive Director of Water 1st (23:45), introduced the concept of collaborative monitoring and introduced about the upcoming accountability forum that will pilot this model.
  • Eric Stowe, Founder and Director of a child’s right (32:25), gave a survey of remote monitoring technologies and options for interested organizations.
  • A question and answer session (39:00) followed the last presentation.

The webinar was moderated by Ned Breslin, CEO of Water For People

The video of the event can be found below. We invite you to continue the conversation at  Be sure to let us know what you think on Twitter and Facebook!

Dow Convenes “Future of Water” Virtual Conference

On Tuesday, June 7 at 11 am EST, Dow Chemical is hosting a virtual thought leadership conference on “The Future of Water.”  The conference will convene 60 leading thinkers including GWC Co-Chair Bill Reilly, five GWC board members, GWC CEO Monica Ellis and representatives from members Acumen Fund, Blue Planet Network, Project WET and the WASH Advocacy Initiative.

Each of the leaders will present their perspectives on how to meet the challenge of supplying a growing global population with clean and sustainable water.

To see the full list of speakers and to participate in the conference, visit the Future We Create website.

UPDATE June 21, 2011: View presentations from GWC Board Chair William K. Reilly and Monica Ellis as well as those from other GWC members and sector leaders on the Future We Create YouTube page

WASH Advocacy Initiative Announces Launch, Calls for Action on International Women’s Day

The WASH Advocacy Initiative, made possible by the Conrad N. Hilton Foundation and the Wallace Genetic Foundation, announced its launch today. The Initiative supports a coalition of more than a dozen partner organizations, led by, Global Water Challenge, Water For People and CARE, all dedicated to ending the global water and sanitation crisis.

The Initiative raises awareness of the global WASH challenge, increases financial resources for proven, sustainable solutions, and gives everyone the opportunity to learn more.

The Initiative also called for action on international WASH issues on International Women’s Day:

On International Women’s Day, the WASH Advocacy Initiative calls on U.S. policy makers, corporate and philanthropic leaders, and civic and faith communities to make the investments and create the policies necessary to end the global water and sanitation crisis, one that disproportionally affects the health, education, productivity and livelihoods of billions of women and girls around the world.

To read the full press release, click here. To learn more about the Initiative, go to and to sign up for World Water Day activities, go to

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