The Coca-Cola Company Endorses WASH Sustainability Charter

100th Endorsement Cements Charter as Key Framework for Lasting Services in the Water, Sanitation, and Hygiene (WASH) Sector

Washington, D.C, January 16, 2013 - The Coca-Cola Company, one of the world’s largest private sector supporters of water, sanitation, and hygiene (WASH) solutions around the world has signed on to the WASH Sustainability Charter. The first Fortune-500 company to endorse the Charter, The 
Coca-Cola Company’s backing marks the 100th endorsement for the Charter, which outlines key steps for creating lasting WASH services.  

imageEnsuring long-term WASH service provisions is one of the greatest challenges, and most important objectives, facing the international development community. As many as 30-50% of clean drinking water projects fail prematurely, squandering limited resources and devastating communities that rely on these services. In response to this challenge, The Coca-Cola Company joins a diverse group of stakeholders, including donors, NGOs, academic groups, government agencies and others committed to the common principles for lasting services laid out in the Charter

The Coca-Cola Company is endorsing the Charter because we believe that investments in WASH initiatives will and should span generations. Through the Replenish Africa Initiative (RAIN), we have always looked to develop supply chains, means of communication, and a finance stream for communities to be able to sustain the safe water and sanitation systems we help provide, which is one of the biggest challenges facing the water sector,” says Greg Koch, the Director of Global Stewardship in the Corporate Sustainability Office at The Coca-Cola Company. “Signing the Charter strengthens our commitment to enable lasting community ownership and operation of these water access and treatment systems.”

We are particularly pleased that Coca-Cola, as the private sector’s leading champion and funder of WASH programs around the world, has publicly committed to supporting clean water programs meant to be as sustainable as their brand,” said Monica Ellis, CEO of Global Water Challenge, a lead developer of the Charter.

This endorsement has impacts beyond Coca-Cola’s investments in WASH and underscores the company’s broader commitment to sustainable growth across its businesses. “We can’t talk about climate change, green growth or a sustainable tomorrow without addressing water and sanitation issues today,” said Jae So, Manager of The World Bank’s Water and Sanitation Program.  ”With 2.5 billion people lacking adequate sanitation, the world is in the midst of a water and sanitation crisis. Global businesses recognize this absolute fact and are putting important actions in place today. We applaud Coca-Cola’s recognition and pursuit of the shared value of water and sanitation by endorsing this Charter.”  

The endorsement marks a key milestone for the Charter, developed in 2011, and comes at a pivotal time for the sustainability of WASH services around the world. Through (where the Charter is hosted), the principles of the Charter are being translated into action through self-assessment tools, a library, a discussion board, and other resources.


About provides a dynamic hub of the WASH sustainability conversation and hosts the WASH Sustainability Process; a three-step assessment process built on the foundation of the WASH Sustainability Charterand designed to improve WASH sustainability globally. In early 2012, representatives from a consortium of organizations (AguaconsultGlobal Water ChallengeIRC and WASH Advocates) came together to build on previous work around sustainability and create This website provides a platform to assess, learn, and share best practices related to WASH. By learning and sharing from each other, we can work together to support services that will last into the future.  For additional information, please visit or contact

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.  For more information, visit, follow us on Twitter or visit our blog, Coca-Cola Unbottled, at

WASHing with Sesame Street Webinar

RSVP deadline extended! 

Global Water Challenge and Sesame Workshop invite you to an hour-long webinar, “WASHing with Sesame Street,” to learn about an innovative opportunity to join a coalition of partners for a targeted WASH multimedia effort. The two organizations will be developing a global campaign to deliver key messages about WASH to millions of parents, children, and caregivers around the world. 

Tuesday, December 11th (10AM – 11AM EST)


To join the webinar, rsvp to Deadline to RSVP has been extended! For more information, click here

Edward Norton and Water For People Invite You to Donate to Drink

Actor Edward Norton and Water For People have released a video highlighting the world water crisis and inviting people to join their "Donate to Drink" campaign on Crowdrise.

Water For People and their partners are offering incentives for donations:

  • Get a bracelet made in Rwanda when you donate $25 to $99.
  • Get a red stainless steel water bottle generously provided by Marmot Mountain with a donation of $100 or more.
  • Become a fundraiser yourself and raise at least $1,000 and you’ll be entered to win an all-expenses paid trip for two to Rwanda to join a World Water Corps volunteer expedition in 2012! Every $1,000 raised earns you another entry.

A small group of donors has pledged to match the total raised by the campaign, up to $1 million.  Visit the campaign page on Crowdrise to help Water For People reach that goal!

It’s All in the Water – Check Out New Video Highlighting Importance of Safe Water

GWC and its members The Coca-Cola Company and Proctor & Gamble teamed with the WASH Advocacy Initiative to draw attention to the issue of women and water at the Clinton Global Initiative (CGI).  The group developed a hopeful short film that depicts the importance of safe water, sanitation and hygiene to women, girls and their communities.  The film, It’s All in the Water, was produced with generous financial support from The Coca-Cola Company and the creative talents of advertising giant Ogilvy and Mather.  It was previewed September 20th for a high level audience at a special CGI topic dinner hosted by Proctor & Gamble.

The film is the first piece to be developed in support of the Women for Water campaign being developed by GWC and the WASH Advocacy Initiative that will launch in early 2012.  Women’s leadership around the world will play a key role in the coming years to solve global water and sanitation challenges.  This decade-long, global campaign aims to inspire a movement to increase awareness of and investments in water, sanitation and hygiene (WASH) for communities in need.

The film launch is another step in a series of GWC member investments in women and girls.  In March 2011, GWC member The Coca-Cola Company pledged $6 million to water and sanitation partnerships aimed in part at improving the lives of an estimated 250,000 women and girls on the African continent.  To support increased attendance of girls in school, GWC recently helped launch Support My School, a Coca-Cola and NDTV initiative aimed at improving WASH and other facilities in schools across India.  GWC has also invested in school WASH programs in Africa and Central and Latin America.

The Women for Water campaign will officially launch in March 2012.  To sign up for more information, click here.

GWC, WASH Advocacy Initiative Convene Webinar on Post Implementation Monitoring

Last week GWC and the WASH Advocacy Initiative convened a webinar that brought together a broad spectrum of stakeholders interested in the water, sanitation and hygiene (WASH) sector to discuss options for post implementation monitoring.  This event was aligned with the WASH Sustainability Charter and focused on providing attendees with several concrete and practical tools that can be used to monitor programs after implementation, including collaborative monitoring, circuit riding and remote monitoring. 

Each of the speakers gave their perspective on post implementation monitoring during the hour-long webinar.  The entire webinar can be viewed in the player at the bottom of the post.  The individual speakers begin at the timestamp after their affiliation.

  • Jae So, Manager of the World Bank’s Water and Sanitation Program (1:55), gave an overview of monitoring and discussed why it is so important for long-term program effectiveness.
  • Erick Toledo, Program Director at Millennium Water Alliance (12:55), outlined the circuit rider program that has been put in place in Central America.
  • Marla Smith-Nislon, Executive Director of Water 1st (23:45), introduced the concept of collaborative monitoring and introduced about the upcoming accountability forum that will pilot this model.
  • Eric Stowe, Founder and Director of a child’s right (32:25), gave a survey of remote monitoring technologies and options for interested organizations.
  • A question and answer session (39:00) followed the last presentation.

The webinar was moderated by Ned Breslin, CEO of Water For People

The video of the event can be found below. We invite you to continue the conversation at  Be sure to let us know what you think on Twitter and Facebook!

GWC, Merck, Coca-Cola, H2O for Life Partner for WASH in Schools in India

imageToday, GWC, along with members Merck and H2O for Life, announced support for the Coca-Cola NDTV Support My School campaign, an initiative to improve water, sanitation and hygiene (WASH) and other facilities in schools across India.

The Support My School campaign is expected to directly impact at least 50,000 students in 100 schools across India.  Each of the 100 schools will receive improved access to water and gender-specific sanitation, infrastructure for water conservation and rainwater harvesting, landscape improvement, library construction, teacher training and new sports facilities.

Merck and H2O for Life have each committed to funding eight schools in India.

Through Support My School, The Merck Company Foundation is already supporting water, sanitation and hygiene improvements in eight schools in Bhopal, Madhya Pradesh, one of India’s most populous states and among the worst in water and sanitation coverage.

H2O for Life, a leading U.S.-based service learning organization, and its student partners are joining the campaign to provide funds for water and sanitation facilities in eight schools in the state of Gujarat with matching grants from other campaign supporters.

Other campaign supporters include UN-HABITAT, CAF India, the Pearson Foundation and Sulabh International.  In addition to the work directly in schools, campaign partners seek to increase awareness among all Indians about the necessity of water and sanitation in schools.

[The awareness campaign] is expected to reach 10 million people and will culminate on Sunday, September 18th, with a one-day live telethon broadcast on Indian national TV.  Viewers from the United States can access a live broadcast of the telethon at

Read the full press release.

WASH Sustainability Charter: Protecting Tomorrow’s Smiles

imageSomewhere in the world, a broken water pump sits idle in a field. A few years ago, a well-intentioned group installed the system and captured terrific pictures of smiling children as the mayor cut the ribbon on the new pump. Clean, fresh water started flowing and the community sprang to life. Until the pump broke. Now, those children don’t smile as they miss school and trek long distances to fetch water from a dirty river. They don’t smile as their family and friends get sick from waterborne disease and they don’t smile when their community falters without safe water. The money that funded that pump has disappeared down drain and the good days of flowing water feel like a pipe dream.

Today, a group of leading organizations has united to make sure that the water never stops flowing. Over 20 organizations that work in water, sanitation and hygiene (WASH) have endorsed the WASH Sustainability Charter. This Charter is a collaboratively-developed mission and set of guiding principles that advance lasting solutions in WASH. Recognizing that a broken pump affects everyone, endorsers include donors, implementers, academics and WASH implementation coalitions. All have agreed to strive toward the key sustainability principles outlined in the Charter and will work together to encourage and empower all stakeholders to achieve these principles.

By aligning the WASH community around common principles and adopting these ideals in our work, we can do our part to keep clean water flowing and toilets working. By providing a consistent framework for ongoing learning, we can develop best practices that ensure solutions last for generations, not years.

Click here to read the Charter and join the movement.


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